denny duquette

In the world of fashion and style, the calendar flip to a new year is something akin to getting the key to a brand-new, bare-to-the-walls walk-in closet right next to the one we just finished filling up. In 2010, that means more traction for the familiar - Forever 21, home shopping networks, Americana - while adding some foreign influences the ascent of Brazil into the trend mix as well. Forever 21 Thakoon for Target, Jimmy Choo for H&M, Christopher Kane for Topshop - in 2009, you couldn't swing a shopping bag without hitting a new cheap-chic designer collection. While those fast-fashion chains grabbed headlines, opened pop-up shops and hosted celebrity events, Forever 21 was the quiet giant, growing sales from $1.7 billion to more than $2 billion and launching its own magazine, cosmetics collection and a plus-size line called Faith 21. In 2010, it will launch a new kids concept, for ages 7 to 14, and open more than 80 new locations, including megastores in Japan, Europe and New York's Times Square. They have held their prices well below other teen apparel retailers at the mall, says Brian Sozzi, a retail analyst for Wall Street Strategies, a market research firm in New York. Jane Buckingham, founder of the L.A.-based marketing and consulting firm Trendera, said, Forever 21 gets the trends right. The prototype for the new stores is based on the 86,000-square-foot Forever 21 outpost opening in Cerritos this month. All things Alice Look for fashion/entertainment synergy to break new ground this year, including novel partnerships for on-screen placement and higher-profile designer collaborations. The recent holiday window displays at Bergdorf Goodman in New York bore an Alice in Wonderland theme, and in March, Parisian department store Printemps reportedly plans to unveil window displays of custom Alice dresses by the likes of Alexander McQueen and Christopher Kane. A self-professed lifelong fan of all things Alice, Posen has collaborated on a collection of Wonderland-themed jewelry and recently unveiled a pre-fall 2010 collection that he describes as Lewis Carroll meets Paloma Picasso, which includes thigh-length, Alice-appropriate dresses in mad, mad plaids. On Feb. 13, QVC will be using the runway at New York Fashion Week to launch new designer lines including one from Oprah Winfrey favorite Costello Tagliapietra , before heading to L.A. Our three largest markets are New York, L.A. During New York Fashion Week, Elle magazine editors will be on HSN talking about the trends of the season.
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